Filed under: North America, United States, Internet Tools
Is traveling about to get more social? Orbitz has just announced that it's using the new "Facebook Send" button on its hotel pages, which should make it easier to brainstorm travel ideas. To me, it seems like a natural fit for family vacations and trips with friends. Using the button, you can pop a link off to a limited group of people - instead of sharing it with the world - and make plans more easily.I've been watching travel and social media for a while, and to be honest, I haven't been blown away. For all the talk of travel being a natural space for social media sharing, the marketing execution hasn't knocked my socks off. The new move from Orbitz, however, strikes me as a step in the right direction. By taking advantage of a new Facebook feature early in the process and allowing users to self-target, the online travel agency has put itself ahead of the curve.
"Orbitz is continuing its tradition of innovation by integrating with Facebook to make the search and book experience for travel more like the actual experience of travel - social, interactive and fun," notes Sam Fulton, Senior Vice President, Retail, Orbitz Worldwide. "With the new Facebook Send button, travelers can easily share and solicit feedback on hotels from relevant friends or groups, which ultimately leads to making a more confident and informed choice."
Continue reading Orbitz to use Facebook Send button ... will you? [POLL]
Orbitz to use Facebook Send button ... will you? [POLL] originally appeared on Gadling on Mon, 25 Apr 2011 18:00:00 EST. Please see our terms for use of feeds.
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